Site Speed Optimization | THE WORDPRESS NINJA

SITE SPEED OPTIMIZATION

The loading speed of your website determines its success. It also significantly influences your visitors and subscribers. Being really impatient, your visitors do not take more than 5 seconds to hit close or back button to navigate away from your website.

In addition, website performance has a lot to do with your search engine rankings as well. Latest Google Algorithm updates consider the speed of a website as a major factor in determining their SERP, it has become more important than ever to pay attention to your website performance and take actions to improve it.

Website speed is a very crucial factor affecting the User Experience, SEO, and ultimately site conversions and sales. Since Google has kept the users in the center of its ranking algorithms, it is very important to make your site deliver the information as fast as possible and in the most efficient manner possible. Therefore, optimizing a website for speed has been a major concern in the field of WordPress development in the recent years.

Having worked with WordPress extensively for the past 5 + years, The WordPress Ninja has dialed in certain optimum solutions to speed up WordPress based sites and drastically improve their performances.

Page-speed also known as page-load goes beyond the user-experience. It actually affects your SEO rankings which should come as no surprise. If Google takes into consideration the bounce rate of your web page (the number of people that leave without clicking on something) it’s only logical that page-speed has a direct impact. How many times have you left a website without clicking on anything because it’s too slow?

IMAGE OPTIMIZATION

Images are of course an extremely important part of nearly every website. However, images can be heavy, and adding many images to your website can slow down the loading speed of your website. So, does that mean you need to cut down on your image usage? No! This simply means your images need to be properly optimized for web use.

RESEARCH

We thoroughly research your market. We find out what your ideal customers are searching, and then we bundle that up into an in-depth keyword report with search volumes, competition levels, and conversion-intent. These keywords are going to be the basis of your campaign with us.

DATABASE OPTIMIZATION

If you have been using WordPress for a quite some time, chances are, you website database is taking a lot of extra space like deleted plugins data, trashed comments, spam comments, revisions and so much more. Deleting all this unnecessary data from your database can help to minimize the size of your database and consequently, improves your website’s speed.

CONTENT DELIVERY NETWORK

Nearly every major blog and site is making the most of a CDN today. A CDN basically dispenses the load, save bandwidth and consequently speeds up your website. Basically, a content delivery network allows visitors to download all your static files including Javascript, CSS as well as images while serving these files on their nearest servers.

CACHING PLUGINS

WordPress also offers various caching plugins to help you speed your WordPress website. These plugins display a static HTML file rather than creating dynamic pages at run time every time, which, by the way, takes longer to load. The caching plugin also allows you to minify your HTML, CSS, and JavaScript files.

ENABLING BROWSER CACHING

Browser caching allows you to store static unchanged files of your website on your visitors browser for faster loading of your website. As a matter of fact, there are various static files such as website logo, JavaScript files and CSS files that rarely change. Therefore, it is a bright idea to enable browser caching. In order to enable browser caching, a small code snippet needs to be added in your .htaccess file.