The loading speed of your website determines its success. It also significantly influences your visitors and subscribers. Being really impatient, your visitors do not take more than 5 seconds to hit close or back button to navigate away from your website.
In addition, website performance has a lot to do with your search engine rankings as well. Latest Google Algorithm updates consider the speed of a website as a major factor in determining their SERP, it has become more important than ever to pay attention to your website performance and take actions to improve it.
Website speed is a very crucial factor affecting the User Experience, SEO, and ultimately site conversions and sales. Since Google has kept the users in the center of its ranking algorithms, it is very important to make your site deliver the information as fast as possible and in the most efficient manner possible. Therefore, optimizing a website for speed has been a major concern in the field of WordPress development in the recent years.
Having worked with WordPress extensively for the past 5 + years, The WordPress Ninja has dialed in certain optimum solutions to speed up WordPress based sites and drastically improve their performances.